1. What colors will you use as the basis of the Above and Beyond product line logo?
 
2. What shapes and text styles will you use to create the product line logo?
 
3. Who will the target audience be for the product line? (Age, socio-economic status, areas of the country or world)
 
4. Which product will you choose to showcase your product line designs around?
 
5. What colors will you base the product logo around?
 
6. What shapes and/or text styles will you base the product logo around?
 
7. Will the target audience be narrower for this particular product? If so, why? Who will it be?