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Evaluation

This project has many important areas that will be evaluated. Students will receive four different grades for their work. Teachers can use the following rubrics by circling the number that relates to the student's level for demonstrating each criteria. The Product Ad Design rubric can be used for each individual design element (i.e. logo, commercial, flyer, etc.) or it can be used to evaluate all product design areas as a whole.

Students will be graded on:

 
 Outcome
 Criteria
 Beginning
(Rarely/Never)
 Developing
(Sometimes)
 Accomplished
(Often/Mostly)
 Exemplary
(Always)
 Group Participation:  Worked well with group members
 1
 2
 3
 4
   Discussed ideas and options before making joint decisions
 1
 2
 3
 4
   Contributed equally to projects
 1
 2
 3
 4
 
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 Product Ad. Design:  Follows rules for use of color
 1
 2
 3
 4
   Follows rules for use of shapes/images
 1
 2
 3
 4
   Follows rules for use of size for text and images
 1
 2
 3
 4
   Follows rules for use of space (arrangement and white space)
 1
 2
 3
 4
   Has a powerful and compelling message or statement
 1
 2
 3
 4
   Message is created with the target audience in mind
 1
 2
 3
 4
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 Presentation:  Content includes all elements of the Portfolio
 1
 2
 3
 4
  Text is in easy-to-read colors, fonts, sizes
 1
 2
 3
 4
   Text has key points that are accurate, well written and with proper grammar & punctuation
 1
 2
 3
 4
   Graphics enhance the presentation, support the text, and are placed well on the slide
 1
 2
 3
 4
   Multi-Media is shown creatively using images, video, sounds etc. to enhance the presentation
 1
 2
 3
 4
   Oral Presentation is well prepared, easily heard and understood by the audience with good eye contact and periodic reference to slides. Audience questions and concerns are addressed appropriately
 1
 2
 3
 4
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 Evaluation:  Attention was focused on the presentations
 1
 2
 3
 4
   Notes were taken about the presentation elements
 1
 2
 3
 4
  Positive feedback was provided to presenters
 1
 2
 3
 4
   Feedback for possible improvements was provided to presenters
 1
 2
 3
 4
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